Yuanzhi (Alan) Lin

Product Designer, UX/UI

Projects & Experience

Dec 2020 – Present

Lead UX Designer - HSBC, Guangzhou

  • Work on health & wellness/insurance projects
  • Evolve Well+ with gamified design
  • Lead and structure the creative design of data visualization

Senior UX Designer - HSBC, Guangzhou

  • Embraced service design and conducted MVP iteration
  • Formalized data visualization guidelines

Jan 2019 – Sep 2020

Product Designer - CollegeVine, San Francisco

  • Worked on an Innovation platform that provides college admission guidance with big data
  • Conducted MVP iteration, validated assumptions
  • Worked with Marketing team, explore funnel strategy
  • Evolved product from 1.0 through 2.0 with the product team, resulting in a great NPS score and growth rate

Design Consultant - CollegeVine, San Francisco

  • Collaborated with the client, conducted research on target markets and users
  • Identified challenges, provided UX/UI design consulting service
  • Optimized design and strategy on marketing site, resulting in a substantial conversion rate increase

Mar 2018 – Dec 2018

Product Designer - Promethean, San Francisco

  • Led the creative design of e-learning platform — Learning for a Small World, built the project from ground up
  • Defined and designed the UX/UI of the project, deliver responsive web design
  • Designed UI pattern library and Brand Identity System
  • Created marketing assets for email, advertising and collaborative campaigns with partners CBS and the Smithsonian

Oct 2017 – Mar 2018

Design Consultant - Context Lab 360, LLC, San Francisco

  • Redesigned website of a market research firm — “The Harris Poll”
  • Provided UX design consulting service
  • Created visual elements (icons, graphics) and UI components for the project
  • Provided front-end development consultation, corrected pixel-perfect interface design with front-end skills
  • Created motion graphics for the project

Feb – Jul 2013

Visual Designer - Inno Valley Investment Management Co., Ltd., China

  • Operated on multiple projects to help promote hackathon events and incubators conference
  • Liaised with the design leadership team and created advertising materials for
    multiple items including posters, leaflets, brochures, billboards, stickers, etc. Participated in redesigning InnoValley’s main website
  • Spearheaded, designed and created key visuals for InnoValley’s Tech-Investment Pitching Conference, including online, onsite materials.


2014 – 2017

MFA, Web Design & New Media

Academy of Art University, San Francisco

2010 – 2014

BS, Computer Science

Guangdong University of Foreign Studies

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