• Work on health & wellness/insurance projects
• Evolve Well+ with gamified design
• Lead and structure the creative design of data visualization
  

• Embraced service design and conducted MVP iteration
• Formalized data visualization guidelines
  

• Worked on an Innovation platform that provides college admission guidance with big data
• Conducted MVP iteration, validated assumptions
• Worked with Marketing team, explore funnel strategy
• Evolved product from 1.0 through 2.0 with the product team, resulting in a great NPS score and growth rate

• Collaborated with the client, conducted research on target markets and users
• Identified challenges, provided UX/UI design consulting service
• Optimized design and strategy on marketing site, resulting in a substantial conversion rate increase

• Led the creative design of e-learning platform — Learning for a Small World, built the project from ground up
• Defined and designed the UX/UI of the project, deliver responsive web design
• Designed UI pattern library and Brand Identity System
• Created marketing assets for email, advertising and collaborative campaigns with partners CBS and the Smithsonian

• Redesigned website of a market research firm — “The Harris Poll”
• Provided UX design consulting service
• Created visual elements (icons, graphics) and UI components for the project
• Provided front-end development consultation, corrected pixel-perfect interface design with front-end skills
• Created motion graphics for the project

• Operated on multiple projects to help promote hackathon events and incubators conference
• Liaised with the design leadership team and created advertising materials for
  multiple items including posters, leaflets, brochures, billboards, stickers, etc. Participated in redesigning InnoValley’s main website
• Spearheaded, designed and created key visuals for InnoValley’s Tech-Investment Pitching Conference, including online, onsite materials.

Academy of Art University, San Francisco

Guangdong University of Foreign Studies