Lead the creative design of “Learning for a Small World” project. Design Brand Identity System, define and design UX/UI, create marketing assets.
“The internet is becoming an ocean of knowledge. When we search a subject, we get plenty of material (videos, docs, etc.). Is there a way to choose the best quality without getting lost and confused and waste a lot of time?”
“Despite a flood of investment, internet education startups, led by Udacity Inc. and Coursera Inc., failed to find a formula that works. Only 4 percent of students complete online courses…”
Offer in-depth perspectives. Make learning more enjoyable
The boundary between fiction and reality is no longer clear. Liquid-metal AI chased us around in the movie screen, while AI speaks to us today through our mobile phones, and assists us to manage our life.
How do we think about this? What are the facts? How do we plan for ourselves in light of all this?
We aren't reinventing the wheel. We analyze and re-think online course solution.
The user behavior changed. Users tend to use the fragmented time for receiving new information.
We break down the course into small sections, and each section has its relevant video. Also, we limit the length of each course video to increase the watch completion rate of each video.
“Interest Is the Best Teacher.”
Trending topics, concepts that you have heard about every day. However, you don’t understand them or don’t have an in-depth perspective of them. For example, Multi-culture, Fake News, Genomics, AI, eSport.
Also, in-depth perspectives of the trending topics will inspire you. Enrich mind, enlighten spirits and enhance life.
Learning is not a lonely process as it shouldn't. As we have mentioned, we will explore answers and possibilities together. The community is one of the key components for our users. We encourage everyone to talk to people with like-minded interests, debate and discuss.
We have hundreds of thoughts on innovating the next generation e-learning platform, but we also have a tightened timeline. We divide the project into phases, then narrow down the features for version 1 without losing our unique selling proposition.
Good design should blend into the background; it should be the servant of instructor and learner, not their master.
Most new users are willing to explore the website.
We sell courses like e-commerce websites. Our purchase conversion rate is 4.7%, which is 100% higher than the average conversion rate in 2018 (2.35%).
Fragmented learning drives high engagement with the content. It works.
In this project, the biggest challenge was to build a product from the ground up without any users. However, with all the trending report and research paper I have read, and my observation on the users' current solutions, like learn casually on YouTube, I can see all aspect of users, put myself into their shoes, and really understand their needs. Empathy leads me to the room of users needs.
Also, we did user testing though Facebook AD campaign where we can get in touch with thousands of potential users. As a result, We identified how we could better improve the website from a UI design perspective.